Pentair Jung Pumpen launches quality campaign
The digitization of product sales leads to more and more competition between the classic sales channels in the HVAC sector. Greater price transparency for the end customer as well as alternative forms of distribution mean that the added value of the classic three-stage distribution channel (manufacturer-wholesaler- installer) and its product range is no longer clearly perceived. Pentair Jung Pumpen with its current quality offensive - WARRANTY EXTENSION FOR 5 YEARS - clearly relies on its partners in the trade and supports their sales with a quality promise for the Jung Pumpen product portfolio.
The market is changing
In addition to the classic sales channels in the sanitary, heating and air-conditioning sectors, alternative sales concepts are being developed, which pose a new challenge for many HVAC manufacturers. The supply of branded products on the well-known e-commerce platforms (Ebay, Amazon, etc.) is increasing every day; energy suppliers occupy areas formerly reserved for installers, selling and installing SHK products at the end customer's premises. Wholesalers respond to the increasing price pressure on the market with private labels and thus provokes competition with its own suppliers.
Warranty extension to 5 years
Reason enough for Jung Pumpen to underline the quality standards of its products with an additional promise. From now on every plumbing, heating and air-conditioning company receives a 5-year warranty extension for all yellow pumps (U3, U5, U6) and the compli series 100 – 1000. A specially created home page www.hauptsachejung.de/en makes registration for every installed product child's play. This can be done by scanning a QR code attached to the product or later on the office PC by entering the serial number and the product name. Subsequently, a warranty certificate is sent out, which remains valid for 3 years after the statutory guarantee.
The extended warranty promise applies exclusively to the HVAC trade. It does not apply to pumps that have not been purchased and registered via the HVAC trade.
In addition to registration, the interested installer will find a lot of information on the new website www.hauptsachejung.de/en. This makes it possible to quickly find out why Jung Pumpen products offer both, installers and operators clear advantages.
In addition to videos and info graphics, a comparison between a Jung Pumpen wastewater pump and a no-name pump is shown. Their origin is usually unknown and their future life expectancy is very speculative. A humorous comic strip, which visualizes the handling of different pump units, underlines the described comparison.
Reliability for generations
For Jung Pumpen “Made in Germany” means control of the complete manufacturing process. The function and performance of the pump is continuously monitored during production to ensure that the quality of the product is really unique at the market.The company guarantees at least 10 years of spare parts supply, so that the product investment can be sustained. Normally, however, it is generally much longer than 10 years.
The Jung Pumpen service department supports the plumbing, heating and air-conditioning trade in maintenance and repair work. The field service and the trainer team at Jung Pumpen ensure a perfectly trained trade that not only uses premium products, but also competently installs them. Jung Pumpen Marketing supports the market and the trade with helpful tools ranging from intuitive pump selection tools to explanatory videos and marketing support for the installer.
Test the pump
But even the end customer should not buy the "pig in a poke". For end customers who want to convince themselves of the quality of the Jung Pumpen range of products, the company offers a special service. With a click on "Test the pump" anyone interested can order a U5K pump with a fire hose free of charge and test it for their own application. It is emptying a shaft, a swimming pool, a pond or is useable for any other waste water disposal The return transport is also organized by Jung Pumpen free of charge.
As a small compensation for the effort, the user agrees to send a photo of his pump application, which is displayed on an interactive Google Maps map on the new website. This means that a pump goes on a journey, which is required by any user with the most diverse applications. Jung Pumpen is curious to see what the pump will experience on the road.